Training · workshop
LinkedIn Ads Masterclass
Gain the know-how and join the small group of LinkedIn advertising specialists.
Why it’s worth it
LinkedIn is a network of over a billion professionals worldwide and several million active users in Poland. With ads you can reach senior managers, business owners, managers and specialists — with a precision no other ad platform offers.
The training is first and foremost a workshop: we work on real examples and participants’ projects, and you build your own campaigns under the trainer’s guidance.
We schedule open training dates on an ongoing basis and organise in-house editions for companies. Prefer to learn on your own? You’ll find the “LinkedIn Ads for institutions” course at the SPACE IDEA Academy.
Included
After the training you’ll receive
Certificate
confirming the skills you’ve acquired
Online course
recordings to help you refresh the workshop knowledge
Notes
materials summarising the workshop and the key knowledge
Consultation
one hour of consultation on implementing your brand’s strategy
Agenda
Workshop programme
Module 1
How LinkedIn works
- Company page vs personal profile — differences and extra features
- Campaign Manager — account setup
- Payments — choosing a method and downloading invoices
- Ad account roles and access
- Lead gen forms — setup and downloading leads
Module 2
Targeting
- Ad objectives — how to choose the right one
- Target groups — industry, job title, seniority, company size
- Customer lists, remarketing and lookalike audiences
- Cost optimisation — choosing and adjusting bids
Module 3
The ad platform
- Ad formats: sponsored content, video, carousel, message ads, document ads
- Campaign structure and A/B testing of creatives
- Insight Tag, conversions and results reporting
- Budget, schedule and cost-per-lead analysis
Module 4
Company Page
- Optimising the company page and showcase page
- Content plan and the formats with the best reach
- Engaging employees and brand ambassadors
- Page analytics and insights for future campaigns
Marcin Janowski
LinkedIn Ads trainer since 2015
Trainer
Campaigns for Autodesk, Cresa, Newmark and Nexteer.
Working in public relations and online marketing for 16 years. Helps brands use social media for image building, sales and recruitment. Has been running LinkedIn Ads campaigns since 2015.
University lecturer and speaker at industry conferences. A Design Thinking enthusiast who uses it to build communication strategies, and an AI practitioner — a participant in the “Eskadra Bielika” programme and the author of deployments of the Polish language model in law firms and institutions.
Participant testimonials
“I came to the right place! Training with Marcin is an interesting and highly substantive meeting. I recommend working with Marcin.”
“An exceptional talent for passing on knowledge in a practical way. His flexible approach to the subject shows many years of experience.”
“A wealth of knowledge, a fully committed trainer, a good pace, a small group and a relaxed atmosphere.”
“Marcin’s training stands out above all for its commitment, the ability to pass on knowledge quickly and to build good relationships with clients.”
Trusted by — including Autodesk, Cresa Poland, Newmark Poland, Nexteer, Carlex Design
Reserve a place or order training for your company
Coffee breaks and lunch are included in the price of in-person training.