Full-service PR
Branding and PR for Modular System
A rebrand in two months: new logo, brand book, website, materials for the MSPO trade fair in Kielce and coverage on TVN’s “Fakty”.
We faced a big challenge that required a lot of work, and we had only two months to do everything. The deadline was set by a trade fair in September 2017 — the 25th International Defence Industry Exhibition in Kielce.
Our main task was a rebrand: from the logo and a new website to business cards and letterheads. On top of that, all the promotional materials for the trade fair. We started work at the end of June.
Mission plan
Stages of cooperation
Stage 1
Rebranding
- New logo — designing a new mark
- Brand book — rules for applying the identity
- Photo and video shoots — product sessions
Stage 2
Building the new website
- Website design — preparing the design of the new website
- Content — the new website required entirely new copy
- Photo shoots — of new products
Stage 3
Preparations for MSPO in Kielce
- Trade fair marketing budget — choosing promotional items and handling orders
- Promotional materials — catalogues, business cards, roll-ups
- Articles — for trade magazines, including “Polska Zbrojna”
Stage 4
Running the MSPO trade fair
- Exhibition stand — running the trade fair stand
- Trade fair photo shoots — material for future events
- Media relations — brand coverage in the main edition of TVN’s “Fakty” news
Rebranding
Old and new logo
Frames
New product photo shoots
While designing the new website and preparing for the trade fair, we needed material for the website and catalogues. We ran several photo shoots in parallel, including a mobile home and a container for transporting weapons and ammunition.
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