Sports sponsorship · PR and social media
Sports sponsorship: 4Tlab and Stefan Hula
4Tlab became the sponsor of ski jumper Stefan Hula. As the agency, we ran the entire sponsorship communication: from branding and a photo shoot, through contact with the Polish Ski Association and a press conference, to social media and internet monitoring throughout the season.
4Tlab is a professional chemicals company that develops private labels for its partners. In 2019 it decided to support Polish ski jumping and became the sponsor of Stefan Hula — an Olympic team medallist and World Championships medallist. This partnership gave rise to the “I TO HULA” project: part of the sales of 4Tlab partners' products was to fund suits for young ski jumpers.
We prepared the project's communication strategy and the sponsor's branding on the athlete's equipment. We organised a photo shoot with Stefan — in his competition suit and in everyday clothes, with partners' products — which provided material for the whole season. We were also responsible for contact with the Polish Ski Association and for materials about the sponsor for the press conference.
During the ski jumping season we ran the sponsor's social media and monitored the internet, so that every performance by the athlete translated into recognition for the 4Tlab brand.
CSR
the “I TO HULA” project for young ski jumpers
PZN
arrangements with the Polish Ski Association
whole season
social media and internet monitoring
Frames
Photo shoot with Stefan Hula
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