Our biggest project
Full-service support for an Audi dealer
Full-service support for an authorised Audi dealership — from a new website and social media profiles to events, drone shoots and lead generation campaigns.
When we started working with the Audi dealer, we faced many challenges. The client had never run any ad campaigns and had no marketing or communication strategy. The dealership has been well known on the local market for over 30 years.
The work involved delivering the communication strategy and sales targets set by the brand’s importer in Poland, so some tasks followed Volkswagen Group Polska guidelines. It covered full-service client support, so we prepared implementation stages for all activities.
Mission plan
Stages of cooperation
Stage 1
New website and social media
- Company profiles — updating the existing Facebook account, launching Instagram and LinkedIn
- Content — compliant with Audi’s visual identity
- Photo and video shoots — sessions with sales, service and parts staff; showroom video
- Website build — development and content
- Web analytics — Google Analytics and the Facebook pixel
Stage 2
Implementing the communication strategy
- Strategy — defining communication goals
- Budget planning — based on VGP requirements
- Sales funnels — based on the CRM
- Media plan — social media posts
Stage 3
Event delivery
- Showroom events — launches of new Audi models at the dealership
- Trade fair shows — events outside the showroom
- Road show — an event with Audi test drives
Stage 4
Lead generation campaigns
- Online campaigns — delivering sales targets on Facebook, Instagram, Google Ads and LinkedIn
- Offline campaigns — outdoor, radio and cooperation with B2B partners
Event delivery
The full event service included renting trade fair space (with price negotiations), on-site staff, cooperation with model agencies, promotional items, advertising and delivering lead plans. We reported our activities to the VGP head office and settled the event budget.
We also ran staff photo shoots and drone footage. The video material was later used in social media communication.
Performance campaigns
- Preparing content in line with Audi’s identity.
- Running lead generation campaigns.
- Performance campaigns in the Google Display Network (GDN).
- Lead generation campaigns on social media.
Frames
Photo and video shoot
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