Strategy · Strategy

A 12-month marketing plan

We map out your marketing for the year ahead: what, when, in which channel and for how much — so the team knows what to do every month.

A marketing plan turns strategy into a calendar. Instead of one-off actions you get a schedule of campaigns, posts and events, matched to your industry’s seasonality and the budget you actually have.

Every activity has a goal and a KPI. After one quarter you know what brings customers and what can be switched off.

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Scope

What the service includes

  • Goals and KPIs

    Measurable sales and image goals for the year and each quarter.

  • Channel selection

    Social media, ads, PR, e-mail, events — only what makes sense for your customers.

  • Schedule

    A calendar of campaigns and posts, taking seasons and launches into account.

  • Budget

    Budget split by channel and month, with a reserve for testing.

  • Reporting model

    How and what we measure so we can react quickly.

Who it’s for

Who we help most often

  • companies that want to stop acting ad hoc
  • marketing teams that need a plan for the year
  • new brands and products before launch
  • institutions planning promotional budgets

How we work

  1. 01

    Audit of current activities

    What you already do and what results it brings.

  2. 02

    Goal-setting workshop

    We set priorities and the budget.

  3. 03

    Plan and schedule

    A document with a calendar and KPIs.

  4. 04

    Quarterly review

    We review results and adjust the plan.

FAQ

Frequently asked questions

Will you also help implement the plan?

Yes. We can deliver everything, selected channels, or simply support your team with consultations.

What if the budget changes during the year?

The plan has priorities, so it’s easy to shorten or expand without losing direction.

Need support with marketing plans?

Tell us about your company — at a free consultation we’ll propose specific actions and a quote.

Book a free consultation