Full-service PR
Branding and PR for Modular System
A rebrand in two months: new logo, brand book, website, materials for the MSPO trade fair in Kielce and coverage on TVN’s “Fakty”.
Strategy · Strategy
Product communication strategy — from idea to launch
We help you bring a new product or service to market: we test the idea, define the messaging and plan a launch people will talk about.
The most expensive mistake with a new product is communicating something customers don’t need — or need but don’t understand. That’s why we start with validation: short tests and interviews that check hypotheses before you invest in a campaign.
We use the Google Design Sprint method, which we also teach to teams at cultural institutions and public administration. Then we prepare the messaging, materials and launch plan.
Scope
What the service includes
Idea validation
Testing hypotheses with real audiences — fast and cheap.
Value proposition
A clear description of what the product gives the customer and how it differs from alternatives.
Name and messaging
Messages, sales arguments and answers to objections.
Launch plan
Media, social media, partners, launch event.
Launch campaign
First ads and measuring interest.
Who it’s for
Who we help most often
- companies launching a new product or service
- startups before their first sales
- manufacturers entering a new market
- institutions designing new services for their audiences
How we work
- 01
Design Sprint
From problem to tested prototype in a few days.
- 02
Messaging and materials
Messages, descriptions, graphics and a product page.
- 03
Launch
PR, social media and advertising for the launch.
- 04
Conclusions
Analysis of first results and next steps.
FAQ
Frequently asked questions
Does a Design Sprint make sense for a small company?
Yes. A few people and a few days are enough, and it saves months of work on an idea that doesn’t resonate with customers.
Will you also prepare the packaging and materials?
Yes — as part of our product branding and visual identity services.
Need support with product strategy?
Tell us about your company — at a free consultation we’ll propose specific actions and a quote.