Full-service PR
Branding and PR for Modular System
A rebrand in two months: new logo, brand book, website, materials for the MSPO trade fair in Kielce and coverage on TVN’s “Fakty”.
Strategy · Strategy
A brand strategy that brings order to your communication
Before you design a logo, website or campaign, define who your brand is, who it serves and why customers should choose it.
A brand strategy is a document that answers simple but difficult questions: what you promise customers, how you differ from the competition and how you speak. Without these answers, every campaign starts from zero and your communication sounds different every time.
We work in workshops — with the owner and the team — and rely on data: market and competitor analysis and customer interviews. The result is a strategy you can implement from Monday, not a presentation for the drawer.
Scope
What the service includes
Market and competitor analysis
We check how competitors communicate and where there’s free space for your brand.
Target groups and personas
We describe your customers: their needs, concerns and where they look for information.
Positioning and brand promise
One sentence that says why customers should choose you.
Tone and style of communication
Rules for writing and talking about the brand — with examples of good and bad wording.
Message architecture
The main message and arguments for each audience.
Who it’s for
Who we help most often
- growing companies that need consistent messaging
- brands before a rebrand or entering a new market
- experts and law firms building a personal brand
- institutions organising the communication of many departments
How we work
- 01
Strategy workshop
A few hours of work with the team using Design Thinking.
- 02
Analysis and research
Competitors, social media data and customer interviews.
- 03
Strategy document
Positioning, personas, tone of voice and messaging.
- 04
Presentation and implementation
We discuss the strategy with the team and agree on the first actions.
FAQ
Frequently asked questions
How long does it take to prepare a brand strategy?
Usually 3 to 6 weeks, depending on the size of the company and the number of audiences.
Does a small company need a strategy?
Yes — in a simplified form. Even a one-page strategy saves budget, because every subsequent campaign has a clear direction.
Need support with brand strategy?
Tell us about your company — at a free consultation we’ll propose specific actions and a quote.